果然牛 Gwo Ran Rum

Gwo Ran Rum

果然牛

　　　　　　　　　　　　　　　　　　　— 採天然水果的金門牛肉乾

Gammon beef jerky with natural fruits

金門擁有獨特的風俗文化,以風獅為主角,將牛肉乾、景點及十種水果透過包裝進行結合,藉由品牌形象的設計,拓展當地經濟效益,讓金門不只是一個地域更是歷史文化的根源。

Kinmen has a unique cultural tradition that . Features the Wind Lion God as the main character by combining beef jerky, local attractions, and ten kinds of fruit through packaging design, the local economy is expanded and the brand image is enhanced. Kinmen is not only a region, but also the root of historical and cultural significance.

設計概念　Design Concept

選用了10隻金門的代表吉祥物風獅爺，透過品牌形象的設計，將它與特色景點融入在包裝上，將其融入包裝進行規劃設計，讓人一眼明瞭是來自於金門的肉乾，提升品牌的識別度。

Ten wind lions, the representative mascots of Kinmen, were selected. Through the design of the brand image, they were integrated into the packaging with special attractions, and integrated into the packaging for planning and design. Brand recognition.

水果牛肉乾禮盒　Fruit Beef jerky gift box

我們以一起享受著團聚的美好為設計理念，打造牛肉乾禮盒，禮盒分別推出厚片肉乾(撕開盒)和肉條(派盒)兩款，在口味上提供多樣的選擇，並隨口味附贈一張小卡，透過這樣的設計，讓消費者選擇喜歡或需要的產品，希望以溫暖的人情味傳達出團聚和情感的價值。

The beef jerky gift boxes are available in two types: thick sliced jerky (tear open box) and meat strips (pie box), and a small card is attached with the taste, allowing consumers to choose the product they like or need.